Citio is a tourism technology company developing a digital travel and experience platform integrated with hotel concierge services for tourists visiting Türkiye. The platform is designed so that guests can access the services they need throughout their stay quickly and easily through a single app, without having to search for separate providers. To this end, Citio works with a supplier network of tour operators, transfer companies, travel agencies, restaurants and workshops. The company states that the services offered on the platform are provided by selected business partners.

Citio reaches guests through the hotel concierge channel, its mobile app, citioapp.com and payment links. Through the platform, guests can purchase e-SIMs, fast-track museum tickets, airport and city transfers, city and Bosphorus tours, yacht tours, and workshop, hammam and restaurant reservations from a single point. Bookings can be planned before the trip or made at the last minute at the destination. Tickets are delivered via mobile, and guests are offered 24/7 support. An international payment infrastructure is used so that foreign guests can easily pay with their own cards. Alongside standard experiences, a personalized concierge service is also offered, arranging services such as private transfers, reservations and local guidance according to the guest’s preferences.

Citio extends its platform beyond the guest through partnerships with hotels and corporate partners. On the hotel side, under the agreement signed with The Marmara Pera and The Marmara Şişli and the cooperation protocol with the Turkish Hoteliers Association (TÜROB), revenue generated from guest spending is shared with hotels. Agreements with Hilton Istanbul Bomonti and Four Seasons Hotel Istanbul at the Bosphorus make these hotels’ restaurant and spa packages available for sale through Citio. This two-way model enables hotels both to digitalize their concierge services and to gain a new sales channel for their own products.

On the corporate side, the agreement with Pegasus provides for BolBol members to earn BolPoints on purchases made through Citio. With Pazarama Tatil, Citio services are offered for sale on pazaramatatil.com. With Jolly Tur, the companies engage in mutual activity sales; in addition, under a signed service procurement agreement, Citio is also positioned as a supplier of airport services to Jolly Tur. Citio also has agreements with Biletix and Paximum covering ticket sales and travel product supply. Through its partnership with Corendon Airlines, Citio services are offered within the airline’s online booking flow, while its agreement with ZUBIZU, Doğuş Group’s loyalty app, expands experience sales through the loyalty program. These partnerships allow Citio to reach not only hotel guests but also the large customer bases of various institutions.