Buybuddy is an IoT technology provider and data analytics company that tracks customers’ in-store shopping behaviors to generate actionable insights. By offering data-driven solutions, Buybuddy helps retailers enhance operational efficiency, improve customer experiences, and strengthen in-store security.

Through its proprietary IoT-enabled smart tags, Buybuddy delivers services in data analytics, security, inventory tracking, and customer behavior analysis. These smart tags not only ensure loss prevention and stock monitoring but also provide retailers with detailed insights that can be used to design more personalized and efficient in-store experiences.

Buybuddy currently serves leading global and regional brands such as Farfetch, Saturn, MediaMarkt, Dyson, Beymen, and Acıbadem. The usage-based pricing for its smart tags ranges between $0.10 to $0.25 per day (project-based) and $0.35 to $1.00 per month, offering a significantly lower-cost alternative to traditional solutions.

Buybuddy continues to scale across the retail sector, targeting enterprise-level clients with large customer bases. As an end-to-end technology provider, it delivers both the hardware and software required to optimize the future of physical retail.

The founding team has been building the company for over six years, proving their ability to develop and deliver a market-ready product. Ersel Gökmen, CEO and co-founder, has demonstrated strong leadership since day one. Erden Gökmen, COO and co-founder, brings operational and technical expertise from his prior experience at Philips Healthcare. Furkan Ençkü, CTO, has a solid technical background and has consistently proven his capabilities in similar roles. Emir Çiftçioğlu, CIO, has long been focused on delivering advanced IoT solutions within the company.

In the first quarter of 2021 alone, more than $2.2 billion was invested globally in in-store retail technology services. Buybuddy positions itself within this fast-growing market by helping retailers reduce operational costs and improve inventory and product management through in-store intelligence. As the adoption of retail technology has historically lagged behind digital channels, solutions like Buybuddy are expected to drive rapid growth in this vertical. The increasing volume of investment in this space underscores the strong market confidence in its future potential.