Artifica is a B2B e-commerce technology startup that provides categorization, filtering, and analytics solutions for enterprises. Powered by its proprietary AI infrastructure, Artifica detects, reports, and automatically restructures miscategorized or inaccurately labeled product listings—ensuring data consistency and operational efficiency across platforms.

The company addresses one of the most pressing challenges in e-commerce: misleading or inaccurate listings. As e-commerce platforms grow at scale, the need for automated listing validation and correction becomes increasingly vital. Artifica offers intelligent solutions to detect and resolve these issues at scale.

Artifica operates on a subscription-based business model, generating recurring revenue from enterprise clients. As the platform evolves and service offerings expand, the subscription tiers may diversify. From the client’s perspective, the solution helps reduce operational costs and dependency on external variables, offering a scalable and sustainable revenue model for the company.

The founding team consists of professionals with strong experience in software development. Co-founder Sadi Gürsoy has led key software projects and previously worked in the engineering teams of several e-commerce companies. Co-founder Tuncay Elvanağaç gained significant experience as a senior PHP developer at Meditopia, one of the most successful recent startups. The team is supported by Prof. Dr. Çağdaş Hakan Aladağ, an academic advisor with over a decade of experience at Hacettepe University, specializing in statistics. While the team has limited prior work in the AI field, their collective technical expertise and academic support offer a strong foundation for growth.